Amazon has two new models in the e-reader space that are intended to defend market share from competitors like the iPad. The price of their base Kindle model is only $139 and the higher end model with 3G technology is $189. Both e-readers have wi-fi capabilities to download books. The lower price is hoped to increase adoption rates of e-readers and build a wider customer base. Amazon has already taken the step of offering bestselling e-books at low prices to Kindle readers.
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