The Nook is now available from Barnes & Noble and it is listed at $249 dollars. A good price point with many features makes it strong competition for the Kindle. Even in a down economy the sales should be strong out of the gate. This is in no small part due to the timely release right before the holiday shopping season. When e-readers come down in price to around $50 dollars they will be more widely accepted. Spending a few hundred dollars on an e-reader for a school age children is not realistic for most family budgets. There is also a post by Scott Anthony on the Harvard Business blog that discusses the competition between Kindle and Nook that is worth reading.
To read the Harvard Business blog, please click here:
To view product information from Barnes & Noble, please click here: